We created a new brand campaign and visual language for Lowe Alpine’s technical backpack ranges AirZone & Axiom. One features lightness and ventilation, whilst the other offers endurance and huge volume. Although these ranges have different purposes and audiences we created a unifying and flexible brand idea to promote their backpacks. To support the brand messaging, we created macro product shots, a system of symbols and website landing pages.
Pollitt & Partners
Digital Direction / IA / UI Design
Art Direction – Joe Simons