This new luxury retail and leisure destination created by Hammerson was aimed at attracting wealthy shoppers from all over the North West of England. We created the brand idea ‘The Fabric of Leeds’, celebrating the history of Leeds' textile industry and the retail heart of the city. Leveraging the already established Victoria Quarter we named the overall development ‘Victoria Leeds’ and created the brand positioning and visual language.
Pollitt & Partners
Design / Art Direction
Creative Direction – Barry Tranter
Art Direction – Amanda Gaskin