Having recently created WWF UK’s new brand strategy and guidelines, I was asked to look at how this new messaging hierarchy could be applied to their online presence. I restructured their content, making the information easier to navigate whilst making the pages more engaging and digestible. Bold use of visually impactful brand imagery, paired with a wealth of research and information about animals, environments and global issues, all came together to engage and inform users and ultimately encourage them to get involved in WWF’s great causes.
Pollitt & Partners
Digital Direction / IA / UX / UI Design
Creative Direction – Barry Tranter